To : Fundamentals of marketing class instructor Date: October 20, 2011 give in: compend of chapter 1 The Meaning of selling The Meaning of market merchandising is an disposal exercise and collection of processes which plan to create, communicate, and deliver shelter to guest and it creates a good alliances with customers in the way to bring home the bacon make-ups goals. Marketings role is to make full customer call for and desires and it do this by creating values. Marketing answers the needs and postulates of customer. It exists a difference between need and want. A want comes from the need. A need is a necessity, essential for peoples lives. A want is not essential, it has to do with satisfying desires. Marketing influences customer through the choices that offers. It uses more than one items to offer products or services, much(prenominal) as : products, services, people, places, causes, events, ideas. An important digress of marketing is the customer rel ationship management (CRM). CRM is a relationship created between businesses and customer , they interact through sales transaction of products or services. Marketing conk out is to create value and to sell to the consumer. It is an important function of the business. Marketing function can be grouped into three bromide categories.
The three categories be: exchange function, physical function, facilitating function. The marketing head for the hills is a compose of 4 Ps which are: Product, Price, part and Promotion. The Marketing Department make such important fillet point by establishing product or servi ces. Prices are fit(p) by this department. ! Promotions for different products or services are make by marketing department. Internal Marketing Participants prevail inner of business. It is include: Marketing Department, Other Business Department, Business leaders/ mount up of directors. External Marketing Department are number of stakeholders that operate outside of business. They include: Investors, Consumers, Advertising,...If you want to make water a full essay, order it on our website: BestEssayCheap.com
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