Project

Gillette affluence Company Report Brad McCoy 12/13/10 [pic] Brad McCoy Gillette ProFusion Razors Company Report initiation The process of globalization has determined a serial result of changes in the business environment that companies place. The competition increases, determining companies to surprise up innovative ways in which they can gain ground rivalrous advantage. At the same time, customers needs atomic number 18 changing much rapidly, forcing companies to invest in their research and flummoxment activity in order to adopt products and services that are able to divvy up these needs. In such an environment, it is necessary for companies to develop trade campaigns that are able to identify and to anticipate the needs of customers and to develop messages for from severally one customer category and its needs. In other words, it is really of the essence(p) that companies correctly identify th e customer segment that seems to be the most profitable for the company in case, identify these customers bargain for motivation, develop the product or service in accordance with their needs, and sound the right message to these customers.

Although the steps mentioned above seem to be easy to accomplish, the practice of marketers reveals the fact that it is quite difficult to hand these objectives, and that there are numerous companies, even large winding ones, that are unable to correctly perform these activities. The result is be by poor sales, low profits, and an unsatisfactory image of the compa ny. In order to develop and implem! ent a successful market strategy, it is necessary to rely on thorough market studies and analyses. In addition to this, given the fact that the customer should be in the center of the marketing strategy, the company should thoroughly analyze the compile of potential and existing customers in order to identify their buy behavior, they buying motivation, and the needs that determine these aspects....If you want to get a full essay, order it on our website: BestEssayCheap.com

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